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This year, Ersa GmbH did things a little differently at the SMT Hybrid Packaging show. Head of Sales, Tobias von Rossem explains that the company used this show as a social exhibition. Following their slogan for the show “Time for you”, they took this time for their customers to listen to their needs and future planned developments. Although they did not have any machines on the floor, they did have a live connection to their demo room, which showed working machines in real time. He also discusses the rising trends of batteries and how beneficial it is for the electronic manufacturing industry.